I believe that Good Design is the Art of Integrating Form, Feel, & Function
Making things that are Beautiful, Meaningful, and Useful.
I have spent much of my design career as an Art Director, mentoring design teams and individuals, digital art, photography, and public speaking to help others improve design in their crafts and communications.
I solve business problems and help clients engage their audiences to share their products, ideas, and services.
ORIGINS
I have always been inspired by the power of art, music, & words to transform the way people think, feel, and engage. I have spent my life in art, music, multimedia, desigining solutions at the interface of creativity, technology, information & design, helping others inspire, inform, entertain, and engage their audiences.
I have spent my life creating and combining media—images, words, and sound—to tell stories and help others tell theirs, to engage, inform, and inspire audiences through Art, Design, Music, Photography, Animation, Performance, and more. I thrive equally well in the realms of artistry and creativity, technical problem solving, and project management.
Design: Integrating Form, Feel, & Function
Form, Feel, & Function encompasses the use of visuals, audio, language, and interaction to get attention, pull people in, build relationships, and maintain them by touching the senses, providing meaning, inspiring imagination, making ideas and information intuitive and simple to understand, compelling, and memorable. With this passion, I strive to provide value and sustainability to every project, and make complexity simple.
Transforming Ideas into Results.
Design is about innovating ideas, making them into products, making them beautiful, simple to understand and use, and to work the way they should to help people solve their problems.
Form. Feel. Function.
Skills:
- Visual Design for Web & Software Applications
- Website Design & Development
- User Interaction / User Experience Design
- User Flows / Prototyping / Style Guides
- Branding & Identity
- Marketing Communications, Advertising, Promotional Collateral
- Product & Equipment Design
- Printing & Paint Technologies for High Volume Manufacturing
- Illustration, Photography
- Presentation Graphics
- Copywriting
- Documentation, Process, Manufacturing, and Quality Specifications
Creative Achievements:
- Won numerous awards in Fine Art & Photography Exhibitions
- Composed & recorded music CD’s with Spotted Peccary Music
- Performed in 12 theatrical shows in San Diego, including my original songs
- Created multi-media projections for theatre
- Wrote articles for several books and gave presentations on Digital Art and Design, including the Photoshop Wow Book, Secrets of Award Winning Digital Artists, etc.
- Judge for photography and fine art at the International Exhibition of Photography, Darkroomers, Poly Photo, Offtrack Gallery, etc.
- Public Speaking & Leadership, Toastmasters: Advanced Communicator Bronze, Advanced Leader Bronze
Design Highlights:
- Redesigned application GUI for satellite management application
- Created projections for theatre for “Brave New World.”
- Created over 50 websites from concept to deployment
- Designed over 50 album covers for a variety of music labels
- Managed graphic design, paint, and printing for over 1 million parts for over 300 companies in sporting goods.
Business Achievements:
- Devised and implemented database and other systems to manage product design and development and manufacturing in four countries. Cut product launch time by 12 weeks in less than a year.
- Designed tooling costing $3 made of plastic, that replaced a $3500 laser alignment system with better accuracy saving over $100k/yr.
- Saved over $100k/yr by creating product verification systems to avoid shipping wrong products.
Skills:
- Graphic Design for Print, Web, Industrial Decoration
- Database development
- WordPress Designer and Developer